A big marketing push can make a new video game franchise feel unstoppable before anyone has even touched the controller. Then the reviews land, the sales slow down, the sequels get weird, and suddenly that “next big thing” starts looking like a very expensive lesson in overpromising. These failed video game franchises had the trailers, the budgets, the studio confidence, and sometimes even the fan curiosity to become massive. What they lacked was the staying power to turn all that hype into something players actually wanted to keep playing.
