10. Evolve (2015)
Evolve showed up with a genuinely interesting hook, four hunters teaming up to take down one giant monster, and then buried it under DLC before players even finished the tutorial. 2K sold season passes, skins, and extra hunters on day one, which made a fifty-dollar game feel like a storefront. The core gameplay loop got stale fast once people realized there was only so much variety without paying more. Within a year, the servers were quiet, the game went free-to-play, and Turtle Rock's ambitious idea became a cautionary tale about launching a live service game like a subscription box. | © 2K Games