1. MARVEL ENTERTAINMENT: Marvel is a brand known in every part of the world. Given the fact that particular esports have a lot in common with Marvel and their sci-fi genre, it was logical that they will chime into the world of esports.
Mostly based around Team Liquid’s League of Legends team, Marvel renewed their contract with the franchise until 2022. On top of that, in early 2020, Marvel signed with an Australian-based esports franchise called Chiefs eSports. (Credit: Dexerto.com)
2. COCA-COLА: NASCAR esports game, League of Legends, top franchises, you name it, Coca-Cola probably sponsored it. It is also important to mention that this beverage drink was the main sponsor of Overwatch League back in 2019. (Credit: Esports-Marketing-Blog.com)
3. BMW: Even though BMW does not prioritize sponsoring esports events and leagues, they are still playing a key part in esports recognition throughout the world. Not so long ago, this car company announced that they are now proud sponsors of 5 teams from every part of the world. G2, FunPlus Phoenix, fnatic, Cloud9, and SKT T1.
BMW took things one step further as they provided rides from and to events for all of the teams sponsored. Bear in mind that BMW decided to exclude shooters (FPS titles) from this deal. (Credit: esportsobserver.com)
4. BETWAY: This online betting site was mostly known in the UK for offering bets on traditional sports. However, they acknowledged esports really fast and they invested a lot of money to help out this growing industry.
They did not just sponsor esports teams, they took things one step further and sponsored events such as Intel Extreme Masters, ESL: One, ESL Pro League and many others. As for the teams, you can find the Betway logo on various jerseys such as MiBR’s, NiP’s, PSG.LGD, etc. (Credit: esportsobserver.com)
Esports, just like traditional sports rely heavily on sponsor funding. Given the fact that esports gained a lot of popularity in recent years, it is natural to expect more and more sponsors to flock into the world of esports. Here are the most popular sponsors in esports right now.
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