Over the last months or even years, terms like "looksmaxxing" have become more and more widespread. Now, it seems like the terms have reached mainstream media. But what exactly is "looksmaxxing" or the even newer term "framemogging"? We will break it down for you.
Gen Z and Gen Alpha both have terms that not a lot of people from other generations really understand – and sometimes, they don't even really understand it themselves. People who are part of different bubbles of the internet usually just don't encounter words like "mogging" – which boils down to "showing superiority" – unless they become mainstream memes. Now, this seems to be happening. More and more people are talking about so-called looksmaxxers.
A Trend Or Human Nature?
It is normal for new generations to find new terms and jokes to differentiate their own generation from the older ones. This process is not new. And neither are the core values of "looksmaxxing" which can be considered an umbrella term: Looksmaxxing basically means improving physical appearance as much as you can – basically bringing your looks to a max.
And generally speaking, wanting to be conventionally attractive is part of human nature. Most people enjoy being perceived positively by the people around them. But looksmaxxing in particular has a little more to it: Some people who looksmaxx sometimes go to extreme lengths to achieve their desired appearance.
Dangers Of The Online Movement
A piece on looksmaxxing can not be whole without mentioning streamer Clavicular: The young man has quickly become the face of looksmaxxing and has shared a lot of the extremely controversial methods he uses or used to achieve his looks. He calls one of these methods bone smashing, and it is as extreme as it sounds: You hit your face enough to create microfractures so the bone grows back stronger to change your facial features. In one clip he even explains that his mother had to take his hammers away from him:
Clavicular tells the story of his MOM taking away his BONE SMASHING hammer pic.twitter.com/Tx4EMSbO8O
— balenci (@wyabalenci) February 10, 2026
Next to bone smashing, the 20-year-old has also been taking testosterone for years, leaving him currently infertile. If you want to read more about his highly controversial methods, read this article next: Bad Role Models For Young Kids – These Streamers Are Going Viral For Being A Bad Influence.
Some others, however, also do less dangerous things in the name of looksmaxxing. Recently, a clip of another young man who calls himself Androgenic went viral in which someone steals his hat, along with the fake hair that was attached to it. Though this sounds funny at first, the clip shows him getting disproportionately angry at the troll.
"Framemogging" And The Memes That Came With It
Most young people don't align themselves with the looksmaxxing community. In fact, recently a lot of people on the internet have started making fun of it: The ASU frat leader reportedly "framemogged" the aforementioned streamer Clavicular (aka: proved he had a wider frame than him by standing next to him). Since these words sound ridiculous to everyone who doesn't looksmaxx, memes quickly emerged:
One Reddit user even jokes:
I can't eat I can't sleep I can't do anything but think about this since it happened.
What do you think? A dangerous trend that needs to be taken seriously or just "kids being kids?" Let us know in the comments!