In 2026, Doritos will release chips featuring IShowSpeed’s face on the packaging.
While IShowSpeed is currently touring Africa, it has been revealed that the streamer will be getting his own Doritos flavor in 2026.
IShowSpeed x Doritos
IShowSpeed is once again traveling the world. Currently, he is touring Africa in typical Speed fashion. At the same time, it was announced that the streamer is releasing a collaboration with Doritos. However, this news does not come as a complete surprise.
Back in mid-December 2025, Doritos posted a video on its social media channels showing IShowSpeed sitting in a car, holding a bag of Doritos and pulling out a chip that did not have the brand’s classic triangular shape, but instead resembled a ridged chip. Below the video was the caption:
“IShowSpeed is up to something.“
Alongside the caption, the date February 2026 was displayed. By now, it is also clear which flavor the collaboration will feature. The release will be part of Lay’s “Flavor Swaps” series, which transfers well-known flavors from different brands onto other types of chips.
As a result, IShowSpeed’s Doritos will feature the Cheddar & Sour Cream flavor, which is usually associated with Ruffles, now presented in Doritos’ classic triangular shape. However, Speed is not the only celebrity involved in this campaign. Madison Beer is also receiving her own snack collaboration with Southern Sweet Heat Barbecue Cheetos, while Dude Perfect will be getting their own Cool Ranch Ruffles variety.
Own Brand Or A Collaboration?
A look at the streaming landscape shows that this collaboration is not an isolated case. More and more established brands are trying to reach new audiences by using well-known streamers as the faces of their products. One example is Ninja, who partnered with Red Bull and even received his own branded Red Bull can in 2019.
Some streamers go one step further and launch their own brands. The most prominent example of this is Logan Paul and KSI with PRIME. IShowSpeed has also been part of the project, receiving his own PRIME drink as part of the collaboration.
Against this backdrop, it appears that IShowSpeed currently prefers working with established brands rather than building one of his own. With major projects such as his ongoing Africa tour or the “Speed Goes Pro” series, his focus seems to remain firmly on content creation. But who knows? A few years from now, an official Speed brand might suddenly appear on store shelves. A running shoe line would certainly make sense. Until then, fans will likely have to settle for Doritos, PRIME, and the like.
What do you think? Let us know in the comments!
