YouTube superstar Mr. Beast has made headlines again – this time by buying the NFL.
MrBeast has built a career on turning outrageous claims into viral entertainment. His latest? Announcing that he now owns the National Football League.
YouTube Stunt Or Sports Headlines?
The statement made with Commissioner Roger Goodell was never meant to be taken literally, but it was designed to grab attention – and it worked. The NFL is a multibillion-dollar giant, far beyond the reach of even the richest YouTube creator. However, the joke reveals how sports and online culture are beginning to intertwine in ways that feel less like parody and more like strategy.
@nflonfox MrBeast x NFL #MrBeast #NFL #Ishowspeed #Marlon #sketch (via @MrBeast)
original sound - NFLonFOX
Why It Matters
The viral stunt coincided with YouTube's broadcast of the league's season opener in Brazil, highlighting the platform's growing role in live sports. While MrBeast won’t be calling plays anytime soon, cameos by creators like IShowSpeed in "expanded rosters" demonstrate how influencer culture is becoming part of the American football spectacle.