KSI and Logan Paul show their solidarity: PRIME supports California firefighters with impressive donation.
Logan Paul and KSI, the founders of the globally recognized energy drink PRIME, have made a significant donation in response to the devastating wildfires in California.
The Los Angeles Fire Department (LAFD) received over 20,000 bottles worth 60 grand of PRIME to help keep their firefighters hydrated during the intense efforts to control the blazes.
In an Instagram post, the Los Angeles Fire Department Foundation expressed their gratitude, stating:
"Thank you to Prime for donating $60,000 worth of product to hydrate our LAFD battling the wildfires. We appreciate your support."
Over 24,000 Bottles of PRIME
The catastrophic wildfires in the greater Los Angeles area have already claimed at least ten lives and destroyed around 10,000 buildings.
U.S. President Joe Biden has described these fires as the worst in California's history.
Hard-hit areas like Pacific Palisades and Pasadena have seen thousands of homes reduced to ashes.
In light of these dire circumstances, Logan Paul and KSI decided to donate over 24,000 bottles of PRIME, valued at approximately $60,000, to support the firefighters on the front lines.
A Prime Hydration Truck has been seen roaming around Los Angeles donating Prime to the LA Fire Department to keep them hydrated while battling the wildfires right now pic.twitter.com/C0uKuDPnjX
— KSI NEWS (@ksinews_) January 9, 2025
Several PRIME trucks made their way through the affected areas, distributing the energy drinks to the brave firefighters and first responders.
Support and Criticism
While the initiative has been widely praised on social media, some have raised concerns.
Critics argue that more essential supplies, like water, would have been a better choice and that the donation might be perceived as a PR stunt.
Clear PR stunt. That truck should be carrying emergency supplies or towing stranded cars.
— Bro (@Power23London) January 9, 2025
Nevertheless, many appreciate the gesture without reservation, expressing their thanks for the much-needed support.
No way majority of ppl r crying cuz of them trying to help in anyways they can. Ppl just hate on everything these days
— Mikey (@souomikey) January 9, 2025
PRIME offers both energy drinks and hydration products.
The brand has gained substantial popularity among young consumers, thanks to its health benefits and the massive influence of its founders.
What do you think of the initiative? Let us know in the comments!