Sydney Sweeney is releasing a bar of soap made with water from her own bath.
In collaboration with natural soap brand Dr. Squatch, actress Sydney Sweeney is launching a limited edition product that has quickly become the internet’s latest talking point. The soap, called Sydney’s Bathwater Bliss, contains actual bathwater from a promotional shoot Sweeney did with the company. While many see it as a smart, playful campaign, others are critical of the message it sends.
What It Is And How To Get It
The soap is scented with pine, moss and sandalwood notes. It’s officially launching on June 6 and is priced at $8 per bar. Only 5,000 bars will be sold through Dr. Squatch’s website. Ahead of the release, the company is also giving away 100 bars on social media and their website, with the giveaway running until June 4. According to Sydney Sweeney, she did in fact get into a bath during the shoot, and the water used for the soap was taken directly from it.
Mixed Reactions Online
Unsurprisingly, the announcement triggered a wave of memes, jokes and excited comments, especially from male fans. Some users are calling the idea fun or clever, and others are already planning to buy it. Many see it as a funny way for her to respond to the way she’s constantly sexualized online, turning the narrative into a marketing move she profits from.
My GF is going to be mad when I buy this soap
— joey. (@JoeyS54018) May 29, 2025
Some are saying the idea is strange but ultimately harmless. The general sentiment: if people are willing to spend money on something like this, and she benefits from it, she’s free to do so. Some even find it empowering, considering the attention she receives is often not on her own terms. If she’s now choosing to profit from that attention, the logic goes, it’s at least on her own terms.
tbh if yall are stupid enough to buy it,then congratulations to her for getting your money cause you fr can't be that dumb, if you are, you deserve your money to be taken away
— rueya (@92camouflage) May 29, 2025
Criticism And Backlash
Others, though, are disappointed. Some say it feels like she’s pandering to male fantasies on purpose. Yes, she can’t control being sexualized, but critics argue she’s now actively leaning into it, which is a different story. Especially as a successful, established actress who doesn’t need to do this financially, people are asking why she’s choosing to.
People are comparing it to OnlyFans creators: men sexualize women, and when women play into it, it just reinforces those dynamics. People are saying this isn’t just about Sydney, but about the broader system and the patriarchy. These men don’t only sexualize her, they sexualize all women, and when she plays along, it gives them more permission to do so. Her actions don’t exist in a vacuum.
sydney sweeney has spent a good chunk of her post euphoria career pandering to incel men who constantly sexualize her every single move, but her stans will call you misogynistic for saying how things are and calling her out. pic.twitter.com/zeAfxwuaPT
— (@clubfaist) May 29, 2025
Concerns From Longtime Fans
Some fans also expressed a more personal kind of disappointment. They remember Sydney from earlier projects like Everything Sucks! or the first season of Euphoria, when her public image felt different. Back then, she was seen by some as “for the girls”, not necessarily in a political sense, but in the kinds of roles she took and the way she presented herself. Now, with increasingly male–focused brand deals and a growing social media presence that plays into a certain fantasy, that connection feels like it’s fading.
i love sydney sweeney PLEASE STOP LETTING YOUR TEAM MARKET YOU TO MEN. PLEASE BE FOR THE GIRLS AGAIN I BEG. https://t.co/L5bT0qJ9Bw
— max (@h3llsc4p3wh0r3) May 30, 2025
Whether it’s seen as a cheeky form of empowerment or as pandering to the same men who objectify women, is ultimately up to personal interpretation – so, what do you think?