AI was yesterday: Donald Trump wants to officially rename Artificial Intelligence to "Super Intelligence."
As the US seemingly pivots toward Orwellian Newspeak, US President Donald Trump has sparked intense global debate following his address to the UN General Assembly on September 22, 2026. He announced that the US government will officially replace the term Artificial Intelligence (AI) with Super Intelligence (SI) in all formal communications and documents.
Trump argued that the word artificial makes the technology sound fake, whereas it is actually powerful and astonishing. Tech experts and global diplomats have widely criticized the move, warning that it misuses a distinct scientific term and distances the US from international standard language.
Doubleplusgood Branding vs. Scientific Reality
The rebranding effort is already underway within the US government, with the State Department instructing its diplomats to immediately adopt the new SI terminology. Late-night hosts and satirical news programs, such as The Daily Show, quickly pounced on the announcement, mockingly suggesting that Trump should feed his own social media posts into the AI algorithms; that way, the technology would become so stupid that it loses any ability to conquer the world.
Beyond the late-night jokes, computer scientists warn that Superintelligence refers to a hypothetical future system that vastly surpasses human capabilities, a milestone current generative models are nowhere near achieving. By forcing this vocabulary shift, the administration faces widespread ridicule for prioritizing superficial branding over scientific accuracy. Many international allies and industry leaders have already signaled they will ignore the change, cementing SI as a purely political American experiment rather than a new global standard.
While this linguistic shift may seem like harmless political theater or late-night comedy fodder, the underlying intent is far more serious. By weaponizing vocabulary, Trump's renaming campaigns deliberately target and alter public perception, subtly conditioning the population to view unregulated state-backed technologies as inherently flawless and supreme.
What do you think about this rebranding? Share your thoughts in the comments below!
