Exclusive or Exploit? Twitch’s 70/30 split sparks confusion – and Kick just couldn’t resist firing back.
Twitch has once again been making headlines recently after certain creators complained that their 70/30 revenue split had been removed. Naturally, Kick couldn’t resist weighing in on the situation.
Twitch Denies Changes To Longstanding 70/30 Contracts
Recently, the two popular streamers Kalei and StableRonaldo claimed that their 70/30 sub split on Twitch had been revoked. Former FaZe member StableRonaldo said his 70/30 split was removed without any specific reason being given. The same apparently happened to Kalei. She explained that she had an esports contract and that, all of a sudden, the 70/30 split included in that contract was revoked.
Seemingly frustrated by the situation, she addressed the issue live on Twitch. She expressed anger over how she was treated, especially considering she has been streaming on the platform for over 10 years. What upset her the most was that she had remained loyal to Twitch throughout her entire career, only to now receive this kind of treatment.
In a post on X, Twitch was quick to respond. According to the platform, the payment structure of long-standing contracts is not being altered:
“We have longstanding agreements with a limited number of streamers who have been with Twitch since its early days. We are honoring these historical contracts, and we are not changing payout structure or requirements to sustain their payout structure with this change.”
So apparently, this is only a systematic backend change that does not affect the actual payouts tied to these contracts. Merry Kish, Head of Community at Twitch, further emphasized in a post on X that payments under existing contracts are not impacted by the update:
"Hi there is NO change to the contracts. This is a backend change and the payout is the exact same with no requirements. This is a backend change."
The affected creators were reportedly moved into Twitch’s Plus Program, where they are initially allowed to retain their 70/30 split. While this suggests that their payouts remain unchanged for now, there appears to be no clear guarantee that the arrangement will stay the same in the long term. Nevertheless, Kick still could not resist commenting on the situation.
Kick Mocks Twitch’s 70/30 Split, Twitch Responds
Observing the drama unfold, Twitch’s biggest rival Kick felt compelled to comment on the situation. In a post on X, the platform took a jab at Twitch:
"Imagine getting 70/30 when everyone gets 95/5 on Kick."
However, Merry Kish was once again quick to respond, firing back at the Australian competitor:
"95/5 of bots is still $0."
Even if this comeback landed successfully, Twitch has been making headlines more frequently with negative news lately. Just recently, the platform introduced an experimental feature that plays ads when users pause a stream.
And even though the revenue split is staying the same for now, it still feels as if the groundwork is being laid to potentially change it in the future. For the time being, all that remains is to see how the situation develops, but Twitch’s recent moves leave little room for optimism.
What do you think? Let us know in the comments!
