Tzuyang is one of the most famous mukbang stars on YouTube, her enormous food portions regularly amaze viewers. But behind the spectacular videos lies a reality that is much more serious than many fans realize.
For Korean YouTuber Tzuyang, consuming 30,000 calories per day is not uncommon. Packages full of fast food, snacks, or piles of pastries are all part of her everyday life. She spends between $2,000 and $3,000 per month on food. Delivery services alone add up to an average of $27,000 per year. It's not just the calorie count that's alarming, but also the financial expense.
Why Mukbang is so Fascinating
The production of such videos follows clear rules: maximum quantity and maximum impact. More views mean more revenue and in the competition for attention, every video has to be bigger and crazier than the last. But why do people actually watch others eat? Psychologically, mukbang works so well because it gives many viewers a feeling of companionship. Those who are alone experience a kind of virtual togetherness while watching, which relieves their loneliness. At the same time, a parasocial relationship develops: the YouTuber talks to the audience, shares personal stories, and thus builds an emotional connection.
Entertainment, Excitement, and ASMR
The entertainment value also plays a major role. Huge portions, unusual foods, and the sounds made while eating have a calming effect and for some, are even relaxing or ASMR-like. The experience and the mixture of visual and sensory stimuli keep viewers engaged. Many also use the videos as a brief distraction from everyday life to forget stress or negative thoughts.
The Dangerous Mix of Risk and Entertainment
Tzuyang emphasizes that eating such large quantities of food can also have consequences: the health risks are high, it can disrupt one's relationship with food, and the psychological pressure is not always visible. Eating in front of the camera can reinforce unrealistic eating habits or promote depressive tendencies in some viewers. The YouTuber also mentioned that her extreme mukbang routine has even damaged her teeth.
She had to undergo dental surgery because her teeth were so worn down from constant chewing. This mixture of entertainment, excitement, and emotional connection explains why mukbang is so successful worldwide. It is not just a video format, but a social experience.
Ultimately, this YouTuber's story clearly shows how closely digital entertainment, monetization, and psychological impact are linked. She attracts millions of viewers, impresses with absurd amounts of food and high spending. At the same time, she shows that there are serious risks behind the fun. It is precisely this mixture of madness, fascination, and risk that makes it impossible to look away.
What do you think about crazy mukbangs, nonsense or total relaxation? Feel free to write your thoughts in the comments.