Rapper DDG sees himself as a gamechanger in the music industry – because he streamed his new album live on Twitch.
Rapper, streamer, and self-proclaimed innovator DDG has released a new album – Blame the Chat – and used the moment to position himself as a trailblazer in the music industry. In an interview with TMZ, he claimed to have “changed the music industry forever” by being the first artist to “make an album live on Twitch.” The interviewer agreed, calling DDG’s approach the start of “a whole new wave.” DDG himself explained: “The music industry getting boring, I had to spice it up.”
Livestream Instead Of Studio: Selling intimacy?
At its core, DDG’s point is simple: direct interaction with fans during the creative process makes music feel more personal – less mysterious, more transparent. His answer? Livestreaming the writing and recording sessions. Whether that’s truly revolutionary or just another chapter in the ongoing “everything has to be live” era is debatable. The claim of having started a new era, though, feels at least... optimistic.DDG also addressed his widely shared remark from last month, when he said he’d “go broke ASAP” if he ever stopped working. He now admits that was “an exaggeration” and that he’s “good.” No surprise there. As for what’s next: music isn't the endgame. He’s already looking into acting roles.
Big Names, Big Talk – And $2 Million For A Cameo?
The album features a lineup of big names like Offset, Wiz Khalifa, Ty Dolla Sign, PlaqueBoyMax, and NLE Choppa – some of whom have appeared in his Twitch or YouTube streams. And because attention is currency, DDG offered YouTuber IShowSpeed $2 million for a “quick little cameo” in an upcoming music video. Was it a real offer or just a headline generator? Probably a bit of both.
In the end, we’re left with an album, a Twitch stream, and a very loud claim to have made music history. Whether the industry agrees is another story. And if things don’t go as planned – well, he can always blame the chat.