A late night stream meant to show off cars turned into one of the biggest streaming scandals of the year.
Two streamers, MeltIsLIVE and Marinotlive, went live on Twitch and Kick while racing each other on a public highway. The idea was simple, fast cars plus live cameras equal a lot of views. The result was a complete mess. Their cars slammed into each other at high speed, the stream cut out, and the clip spread across social media within minutes. Everyone survived, though injured, but the platforms acted immediately. Their channels got banned, and the message was clear: Real danger in a livestream is not entertainment that Twitch or Kick want to carry.
The situation hits even harder because MeltIsLIVE already crashed prior to this accident. That moment should have been a warning, yet the pattern repeated.
Kick Streamers crash on the highway
by u/W___H___A___T in LivestreamFail
Platforms Face Serious Problems
This was not a gaming stunt or a harmless IRL segment. This was real life traffic with civilians around them. People tune in for excitement, but the streamers crossed the line between content and danger. The incident left viewers stunned as the stream crashed, and people on the road suddenly found themselves in a dangerous situation they never agreed to. Both platforms clearly decided that broadcasting reckless behavior is a line they will not cross anymore.
Wake-Up Call For Live Creators
This incident has already sparked discussions on Reddit. IRL content is growing fast, but with more creators pushing boundaries, platforms are under pressure to react quickly before someone gets seriously hurt. The ban serves as a signal to all IRL streamers. Risking lives is not something the platforms want to view as content. The crash shows how thin the line can be when cameras roll in the real world.
Should platforms step in quicker when streamers push things too far? Feel free to share your thoughts in the comments with us.