Entertainment
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25. Typical Gamer
- Earnings: $17M
Typical Gamer built his name streaming hits like Fortnite and GTA, but now he’s leveling up as a game developer, too. His studio JOGO, launched with a $2 million investment, is already pulling in over $10 million in revenue. | © Typical Gamer
24. Adam W
- Earnings: $16.5M
Adam W has built a 55-million-strong fan base with nonstop comedy that racks up over a billion views every month. He has scored major brand deals with T-Mobile, Old Spice, and the NFL, proving viral laughs can pay off big. | © Forbes
23. Jacksepticeye
- Earnings: $18M
Jacksepticeye might talk about retiring, but he is still going strong with hours-long gameplay videos and millions of loyal fans. He’s also growing his coffee brand, Top of the Mornin’, and raising millions through his Thankmas charity streams. | © WIRED
22. Rebecca Zamolo
- Earnings: $22M
Rebecca Zamolo has built a YouTube universe with her family, creating fun, fast-paced videos starring her husband Matt and daughter Zadie. From escape room challenges to movie-inspired skits, her 19 million fans tune in for nonstop, kid-friendly entertainment. | © The Unplanned Podcast
21. Ryan Kaji
- Earnings: $35M
Ryan Kaji started by unboxing toys at age 3 and expanded to managing a prominent brand by age 13. His Ryan’s World empire now features merchandise, a toy line, and even a full-length film that opened in cinemas. | © Jon Youshaei
20. Ms Rachel
- Earnings: $23M
Ms. Rachel has become a go-to name for parents, with her educational videos doubling in views over the past year. Now she’s heading to Netflix, bringing her kid-friendly content to an even bigger audience. | © Ms Rachel
19. Stokes Twins
- Earnings: $20M
The Stokes Twins have built a YouTube empire with wild challenges and viral experiments, think secret room builds and Amazon’s worst-rated products. With over 125 million subscribers, they’re among the platform’s most-watched creators. | © Stokes Twins
18. Emma Chamberlain
- Earnings: $9M
Emma Chamberlain is back on YouTube with millions watching every post, after a break to focus on her podcast and coffee brand. Now she’s heading to the big screen too, with her acting debut set for 2026 in Forbidden Fruits. | © Colin and Samir
17. Marques Brownlee
- Earnings: $10M
Marques Brownlee has become the go-to voice in tech, reviewing everything from iPhones to Cybertrucks. With over 20 million subscribers, his YouTube channel can make or break the newest gadget. | © WIRED
16. Nick DiGiovanni
- Earnings: $10M
Nick DiGiovanni’s wild food challenges, like battling kitchen robots or eating the world’s spiciest dishes, have made him a top creator. Beyond YouTube, he’s published a cookbook and launched his seasoning brand, Osmo, now sold at Walmart. | © WIRED
15. Logan Paul
- Earnings: $10M
Logan Paul keeps stacking headlines, whether it’s launching Prime Hydration or wrestling alongside John Cena in WWE. He’s also starring in an HBO reality show with brother Jake and even challenged Messi to a boxing match. | © Logan Paul
14. Dani Austin
- Earnings: $13.6M
Dani Austin shares everyday moments, from family trips to ballet recitals, and her followers can’t get enough. Her brand partnerships stay strong, and her haircare line, Divi, is now stocked at Target and Ulta. | © Dani Austin
13. Brent Rivera
- Earnings: $11M
Brent Rivera built a massive following with his comedy sketches, and now he is branching out into snacks. In 2025, he launched Levels, a chip brand with Gen Z-friendly flavors like churro cinnamon and chili lime. | © Forbes
12. Dixie D’Amelio
- Earnings: $14.6M
Dixie D’Amelio has taken her TikTok fame into fashion and business, landing campaigns with Pull&Bear, APM Monaco, and Lulus. She’s also behind Be Happy Snacks Co., her family’s popcorn brand now stocked at Walmart. | © Vanity Fair
11. Steven Bartlett
- Earnings: $29M
Steven Bartlett turned The Diary of a CEO from a side project into a $20 million podcast empire. Now based in L.A., he’s growing his media company Flight Story and partnering with giants like LinkedIn and Oracle. | © Simon Sinek
10. Khaby Lame
- Earnings: $20M
Khaby Lame is still the most-followed person on TikTok, thanks to his deadpan takes on viral trends. He’s landed big deals with Hugo Boss, Binance, and even Hollywood studios, often popping up alongside stars like Tom Cruise. | © Khaby Lame
9. Druski
- Earnings: $14M
Druski’s comedy keeps going viral, and so do his brand deals. This year, he showed up in a Dunkin’ Super Bowl ad with Ben Affleck and worked with Nike, Google, and more. | © WIRED
8. Mark Rober
- Earnings: $25M
Mark Rober has built a massive YouTube following with creative science experiments, like outsmarting a self-driving car or zapping things with lasers. Off-screen, he runs CrunchLabs, a STEM subscription box company that keeps the curiosity going. | © Colin and Samir
7. Matt Rife
- Earnings: $50M
Matt Rife blew up after posting his crowd work clips online, and now he is selling out shows to packed arenas. With two Netflix specials and a few comedy films coming soon, his rise shows no signs of slowing down. | © The Tonight Show Starring Jimmy Fallon
6. Charli D’Amelio
- Earnings: $23.5M
Charli D’Amelio went from TikTok to Broadway with a debut in & Juliet, and her run keeps getting extended. She still has a massive influence on social media, balancing fashion deals with Prada and Kate Spade while growing the family business, D’Amelio Brands. | © Jay Shetty Podcast
5. Alex Cooper
- Earnings: $32M
Alex Cooper made waves with a $125 million Sirius XM deal for Call Her Daddy, after her headline-making Spotify run. She’s also launched a hydration brand, expanded her podcast network, and is now producing a Hulu reality show. | © Forbes
4. Rhett & Link
- Earnings: $36M
Rhett & Link have taken their internet comedy brand far beyond YouTube, with streaming channels, live shows, and a best-selling cookbook. They're also backing the next wave of talent through their creator fund. | © Good Mythical Morning
3. Jake Paul
- Earnings: $50M
Jake Paul’s boxing match with Mike Tyson made headlines and brought in serious money, plus Netflix streamed it live, a first for the platform. Now, he's teamed up with his brother Logan for Paul American, a behind-the-scenes reality series on HBO. | © Jake Paul
2. Dhar Mann
- Earnings: $56M
Dhar Mann turned feel-good life lessons into a digital empire with billions of views and a Hollywood-style studio behind him. His scripted videos earn eight figures a year, with big-name brand deals from Meta to Google. | © Dhar Mann Studios
1. MrBeast
- Earnings: $85M
MrBeast remains the biggest name in online content, with massive numbers and even bigger stunts. Beyond YouTube, he's built a growing empire with Feastables, MrBeast Burger, and now a major streaming deal for Beast Games on Amazon Prime Video. | © MrBeast
