The platform Kick dared to go where other platforms actively strayed away from, and that is exactly why it became what it is today.
Twitch and YouTube have probably been the most successful streaming platforms for years. While Twitch has been in the business for what feels like forever, YouTube built a user base around regular videos and expanded later on. Not a lot of newer platforms could really catch up, except for one: Seen as the "lawless land" of streaming, Kick did something that none of it's competitors were willing to do.
Kick – An Alternative For Many Streamers
When people think of livestreaming, the first platform that most of them think of is Twitch. Since its launch in 2011, Twitch has gained a lot of users and many streamers got chance to turn their passion into their jobs.
Keeping a livestreaming platform like Twitch safe for all users, however, seems a bit more complicated than one would think. One violation against Twitch's terms of service can quickly result into a temporary or even permanent ban. While on the one hand that is probably best for everyone's safety, since streamers are more careful with what they show, do and say on the platform, on the other hand, streamers who made Twitch into their jobs are financially dependent on streaming. Additionally, according to the Influencer Marketing Hub, Twitch's regular pay out cut is 50/50 between the streamer and the platform with some bigger streamers having the privilege of having a 70/30 cut.
For everyone who is interested in finding a new platform or even just getting more money than they would on Twitch, Kick stepped in. Their pay out cut sits at 95/5, meaning the streamer gets a lot more money out of their work. But then why don't more people switch to Kick?
The Seemingly Lawless Land Of Kick
Despite the better pay out cuts, a lot of streamers still prefer staying away from Kick. The main reason for that is because the only shareholder of Kick is Easygo Entertainment, who is famously associated with online gambling. While Twitch for example prohibits gambling streams, Kick does not seem to have an issue with those, sparking the initial part of distrust in the platform. But gambling is not the only thing that gets streamed on Kick: Until very recently, Kick has basically been considered lawless land by many viewers, making it understandable that many streamers refuse to go live on Kick.
Is it just me or is streaming on Kick literally a death sentence as a content creator?
— nyara (@nyaraVT) June 7, 2025
You're literally on a platform where people stream themselves committing crimes, spread hatred and scam their audience.
I don't think the botted views and 95/5 split is worth it.
If you want to read more about what has previously happened on the platform, read this article next: Kick Streamer Pepper Sprays Man On The Street
In 2024, the CEO of Kick even made it very clear that they don't want to go about banning people the way Twitch does.
Kick CEO reveals a new IRL category to separate guidelines for high-risk streams with extra moderation. !!
— DramaAlert (@DramaAlert) June 22, 2024
"We don't want to be Twitch 2.0, by Twitch 2.0 we mean ban ban ban" pic.twitter.com/RCbhcHLucd
Despite that, Kick now introduced changes to their terms of service. Now, streamers can get banned for the same things that used to fly under the radar, including things like endangering yourself and others, breaking the law and more. If you want to know more about those changes to their terms of service, click here: Kick Just Introduced New Rules And It Might Just Change The Whole Platform
And the people behind the platform also seem very confident that their platform is worth streaming on. After Trovo, a different livestreaming platform, announced that they would shut down in June of 2026, Kick replied with a simple picture. Whether the contents of said picture will become reality, however, remains to be seen.
https://t.co/Nvc77WpmSb pic.twitter.com/no18nngZyD
— KICK (@kick) March 25, 2026
But what do you think? Do you think Kick is a great option for streamers to make more money than they would have on other platforms or do you think switching to Kick is questionable? We would like to hear your thoughts in the comments!