Beyoncé got paid? That’s Trump’s new story.
While Trump blasts Kamala Harris for allegedly paying stars to support her campaign, creators like Tana Mongeau say they’ve been offered millions to do exactly that by Trump’s team.
Beyoncé, Bono, Oprah And Bruce Springsteen? Trump Thinks Kamala Paid Them
On his social media platform, Trump claimed that several major celebrities were only supporting Kamala Harris because they were paid to. He called out Beyoncé, Bruce Springsteen, Oprah Winfrey and Bono, saying their public endorsements were “bought” and not genuine. There’s no official proof backing these claims so far.
Tana Mongeau Exposes The Pay–To–Post System
While Trump accuses Kamala of supposed celeb deals, people are questioning his own campaign strategy. During the 2024 presidential election, several influencers have openly supported Trump in ways that seem a little too polished to be organic. Bryce Hall even joined Trump on stage at a rally in Las Vegas, wearing a MAGA hat and fully embracing the role of Gen–Z conservative icon.
On her podcast Cancelled, the controversial influencer and YouTuber Tana Mongeau revealed that she was offered “millions” to promote a political campaign she doesn’t support. She didn’t say it was Trump directly, but considering she endorsed Kamala Harris, most listeners made the connection. Her even more controversial co–host Brooke Schofield said she personally knows influencers who accepted the deal and were told to make subtle, non–obvious endorsements online.

Gen–Z Men And The Rise Of Pro–MAGA Influencers
Trump’s return to office was backed by a wave of male influencers, especially on TikTok and YouTube. According to the American Survey Center, 56% of young men voted for Trump in 2024.
His team targeted these voters through appearances on male–dominated podcasts and livestreams, including Adin Ross, Theo Von and Logan Paul. These platforms gave Trump access to audiences disconnected from traditional news or politics. Influencers like Bryce Hall also spoke at Trump events and rallies.
Viral content, memes and relatable clips helped reshape Trump’s image online. Experts say many young men felt alienated by progressive narratives and were drawn to Trump’s direct, confrontational style, which offered them a sense of belonging in a polarized landscape.

The TikTok Effect On Modern Politics
Social media platforms, particularly TikTok, played a pivotal role in shaping the narratives of the 2024 election. While President Trump garnered support through appearances on popular male–led podcasts and livestreams, Kamala Harris's campaign witnessed a surge in meme–driven engagement.
Kamala’s campaign was praised for smart marketing, making edits, hopping on TikTok trends and interacting with celebrities. Two standout moments were the viral “You think you just fell out of a coconut tree?” meme, which dominated platforms for weeks, and the Charli XCX tweet “Kamala IS Brat”. By embracing Brat Summer, one of TikTok’s defining moments in 2024, the campaign found unexpected cultural traction online.
NBC News shares graphic measuring how 'Brat' Kamala Harris is. pic.twitter.com/VthIOld0Y4
— Pop Crave (@PopCrave) July 24, 2024
We don’t know if Trump’s claims are true, and there’s no real proof that celebrities were paid to back Kamala Harris. But it does feel kind of hypocritical to point fingers when it’s already come out that influencers were offered money to support Trump.
What do you think of this whole theory?