David Rosen, co-founder of SEGA, shaped arcade classics and the rise of the console world.
The gaming world mourns one of its most influential figures: David Rosen, co-founder of SEGA and pioneer of the arcade and console gaming industry, passed away peacefully at his home in the Hollywood Hills on December 25, 2025, at the age of 95. According to his spokesperson Brad Callaway, Rosen was surrounded by his family when he died.
From Arcades To The Console Revolution
Rosen was born in New York City and, after serving as a U.S. Air Force pilot during the Korean War, found his way to Japan. Fascinated by the country’s emerging economy, he stayed after the war and founded Rosen Enterprises in 1954. Initially, he imported photo booths, but he quickly recognized the potential of coin-operated machines and pinball tables for Japan’s entertainment scene. In 1965, his company merged with Nihon Goraku Bussan, whose coin-op division, Service Games, would later become the globally renowned SEGA.
Under Rosen’s leadership, SEGA became a leading manufacturer of arcade machines. Classics like Periscope and Monaco GP, followed by hits such as OutRun, Space Harrier, and AfterBurner, transformed 1980s arcades and established SEGA as a symbol of technological innovation and stylish entertainment. Rosen also had a keen eye for talent, identifying figures like Hayao Nakayama, who would later play a pivotal role in SEGA’s international success.
In the late 1970s, Rosen turned his attention to the home console market. Despite early setbacks like SEGA’s first home console struggling to compete with Nintendo, he laid the foundation for SEGA’s breakthrough in living rooms with the Master System. In 1988, the Mega Drive console, known as Genesis in the United States, followed. With targeted marketing for teenagers and iconic titles like Golden Axe and Streets of Rage, it became a global success.
SEGA Pioneer David Rosen Passes Away
Rosen’s strategic vision, combined with a sharp sense for trends and talent, made him a key figure in video game history. He remained active in senior roles at SEGA until 1996, shaping the brand across both arcade and console markets. For his contributions, he was inducted into the Hall of Fame of the Amusement & Music Operators Association (AAMA) and honored at numerous industry events.
David Rosen leaves behind a legacy that extends far beyond arcades and consoles. He not only built a company that delighted generations of players but also helped shape video game culture itself.
Our thoughts are with his family and all who were close to him. The gaming world has lost one of its greatest visionaries, but his legacy will continue to inspire for years to come.