Elon Musk, the billionaire owner of X and CEO of Tesla, found himself at the center of a social media firestorm after criticizing Ubisoft’s Assassin’s Creed Shadows.
What started as a feud between Musk and popular Twitch streamer Hasan Piker quickly escalated when the official Assassin’s Creed X account joined in, roasting Musk with a jab at his own gaming credibility.
A Feud Over Assassin’s Creed Shadows
The controversy kicked off when former game developer Grummz took to X on March 25 to criticize Ubisoft for sponsoring Hasan to promote Assassin’s Creed Shadows on Bluesky. Grummz took issue with the partnership, accusing Ubisoft of giving money to a streamer he labeled as “terrorist-platforming.” This was in reference to an interview Hasan conducted with a Houthi sympathizer earlier this year
Elon Musk quickly entered the conversation, responding to Grummz’s post with a blunt statement about the streamer:
Hasan is a fraud
— Elon Musk (@elonmusk) March 25, 2025
Minutes later, he followed up:
"Sell-out" would be more accurate. Objectively, he is promoting a terrible game just for the money.
— Elon Musk (@elonmusk) March 25, 2025
Hasan, never one to back down from a fight, fired back almost immediately. The streamer called Musk’s own gaming integrity into question, referencing a past controversy where Musk admitted to having someone power-level his Diablo 4 and Path of Exile 2 accounts. He didn’t stop there. Hasan went on to challenge Musk to a one-on-one fight in Elden Ring, promising to… beat him:
Streamer Asmongold even offered to organize the duel, insisting that both players stream their gameplay to ensure Musk was actually the one holding the controller.
Asmongold wants to organize a 1v1 showdown in the Elden Ring coliseum between Hasanabi and Elon Musk"I am more than willing to organize a 1v1 in Elden Ring...that would be such a great fu*king show...oh man" pic.twitter.com/g5Ls1jrfpY
— yeet (@Awk20000) March 25, 2025
Assassin’s Creed’s Official Account Joins the Roast
As if getting challenged to a duel wasn’t enough, Musk soon found himself on the receiving end of another roast – this time from Ubisoft themselves.
After Musk dismissed Assassin’s Creed Shadows as a “terrible game,” the official Assassin’s Creed X account fired back with a brutal clap back:
Is that what the guy playing your Path of Exile 2 account told you?
— Assassin's Creed (@assassinscreed) March 25, 2025
The response quickly went viral, with thousands of users celebrating Ubisoft’s witty comeback. Some even joked that the reply was so good it convinced them to buy the game
Will Musk Respond?
So far, Musk has not responded to the Assassin’s Creed team, but given his history of feuding with streamers and critics alike, it wouldn’t be surprising if he eventually addressed the controversy
Meanwhile, speculation is swirling that Musk may try to compete with Ubisoft by launching his own game company – though given how this latest gaming battle went, it might not be an easy road ahead.