EA Sports FC: Beckham Is The First Ambassador For The New FIFA 24

EA was able to directly secure a superstar as its first brand ambassador: David Beckham will market the new "FIFA", EA Sports FC.

David Beckham is the first EA Sports FC brand ambassador. | © EC / David Beckham

It didn't take long for EA to unveil its first brand ambassador after the first teaser trailer for EA Sports FC. And that is none other than the legend David Beckham.

The Englishman is not only playable as an icon in FIFA 23, but he is also one of the faces of the new football simulation from EA Sports, EA Sports FC. It will take us a while to get used to the new name. Until then, you should always be up to date, and the best way to do that is with our EA Sports FC Leaks article:

David Beckham As EA Sports FC Brand Ambassador

It was a simple image from Beckham's prime as a Real Madrid player, accompanied by three words:

"A new chapter"

That's all an icon like Beckham needs to say. As we all know, pictures speak louder than words. What this collaboration between Beckham and EA Sports confirms for us is that the North Americans can continue to maintain their contracts and licences with clubs, players and brand ambassadors. Bechkam is included as an icon in FIFA 23, and his Team of the Year card in particular is really strong ingame.

It remains to be seen which brand ambassadors EA Sports will introduce in the future. We will report on this in a timely manner in our leaks article linked above.

Here we have more articles on EA Sports FC:

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