You can make a living, by playing video games, without leaving your room and thousands of people will love you for it. Sounds like a dream! But Live-Streaming isn't all it's cracked up to be, and here is why.
We’ve come so far in the industry of entertainment, games, and technology, connecting people from all around the world. On different channels and platforms, we are the generations that come together to make our own entertainment – remote and in real-time.
No wonder live streaming has become one of the most popular forms of broadcasting. We can make money by playing video games and so comfortably without having to leave our room.
Sounds like a goddamn dream if you ask me. And in the pandemic era we are in, when people had to stay home for long periods of time, you can guess how people like to entertain themselves. No! Not like that, you filthy minded...! Well, at least not just that.
In fact, in the past two years, the streaming market experienced a massive growth in hours watched. Reports from StreamElements and Arsenal.gg have seen a 99% year-over-year growth in the live-streaming industry.
Yes, we’ve come so far… and yet, there are still a lot of things that can be improved, don’t you think? We are talking about common pain points with streaming platforms. And well... there are a few.
- Ads… Do we have to say more?
Rarely appreciated, is understated. Especially the ones that seem jarring or that make you check your volume settings. Yet, for streamers, ads and ad links are an essential part of their revenue stream. But it would be more tolerable if you didn't have to watch like five 30 Second Ads in a row!
- What a monkey business!
Streamers have to deal with losing an unfair percentage of their earnings to the platform that hosts their video. This means multiple revenue streams are necessary in order to actually make money. Oh nooo, not again, here comes another ad...
- Whose team are you on?
Not a “pain” point, after all, we are talking about 1st world problems here, but surely a need to be met! Just like in any competitive sport and let’s take soccer as an obvious example, people love to show whom they are rooting for and often like to identify themselves with their favorite team.
- What is a streamer without fans?
A self-entertainer. So really the secret ingredient to a streamer’s success is the fans spending time on their channel and engaging with it, i.e. watching, liking, commenting, donating, sharing the content, etc. Fans are constantly being called to action. How many more “don’t forget to subscribe!” reminders do we need?
Unfair? Maybe. Is it sustainable? When the novelty and interest fade, so will fan loyalty. Sure, there is no shortage of choices when it comes to finding new content, but has anyone actually found something new and exciting to watch lately? Asking for a friend. Seriously, there is just TOO much choice! So some don’t venture out too far from their current favorites and some decide to go offline for a period of time.
What are your thoughts? Feel free to take a minute of your time and tell us here how you experience Twitch and live-streaming these days.
Now, now... let us save you streamers some headache of coming up with novel topics to entertain the crowds. It’s about time we talk about the next step forward!